On her wedding day, I acted as the couple's officiant, MC, and day-of coordinator, where I managed the vendors and timeline of the day. In 2016, a close friend who was planning her wedding felt overwhelmed by the process and reached out to me for advice. At the end of the day, many of my peers would experience buyer's regret, overspend, and ultimately fail to stay within their budgets. At the time, I saw my family and friends booking venues and vendors without much evaluation and consideration of their overall budget. I would reach out to vendors and thoroughly evaluate and compare them based on their portfolio, experience, package options, and testimonials. After planning my own wedding in 2014, I realized I had a knack for this I left my job and went full time once events came back during the pandemic. While working in corporate, I simultaneously built my wedding-planning business and launched it in October 2018. In June 2021, I was promoted to marketing specialist. Then, I became a senior financial analyst at Analog Devices, a technologies and solutions company, where I worked on multimillion-dollar product-line budgets, forecasting, and project management. My portfolio included a leading pharmaceutical company, IT service companies, a network and communications provider, luxury hotels and resorts chains, and a major defense contractor. I started my career at Willis Towers Watson, a global human-resources consulting firm for Fortune 500 companies. It has been edited for length and clarity. This as-told-to essay is based on a conversation with Lia Bancroft, the 33-year-old owner and lead planner and designer of Lia Bancroft Events.
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